DMA PROGRAM OVERVIEW
The Digital Media Art Program prepares students with a strong foundation in digital creative content for art and design. The program begins with design fundamentals where students develop critical thinking and problem solving skills in a project-based curriculum. The courses provide a hands-on experience for students to develop an understanding of the creative process. Students are encouraged to follow one of two distinct tracks. The Graphic Design track is designed for students interested in a diverse range of visual communication. The Photography/Video track is designed for students exploring digital photography, digital imaging, motion design and video production. All Digital Media Art courses encourage students to develop a professional portfolio for entry-level positions in the creative industry.
COURSES: The curriculum includes courses in digital photography, graphic design, typography, video production, and motion graphics. All courses in the curriculum are intended to develop the student's understanding and appreciation of the historical, aesthetic, conceptual, and technical aspects of digital media art within the larger context of art-making. These studio-based courses provide students with the fundamentals and a wide range of digital skills, while developing an original creative portfolio in preparation for working in the industry or transferring to a four-year college or university.
Students majoring in Digital Media Art are provided with a rich foundation in design fundamentals while focusing on the creative process of digital art. Additionally, students are encouraged to explore a range of variety of digital media art courses that suit their interests in digital photography, graphic design, and video. Program Student Learning Outcomes (PSLO):
Upon completion of the Digital Media Art Program, students will be able to:
- Analyze and integrate historical and contemporary art theory and design principles with digital media art fundamentals.
- Demonstrate an understanding of the digital media art workflow including research, concept development, project production, and presentation considerations.
- Demonstrate a proficiency of industry-standard software to produce digital media art projects for a variety of creative content.
- Apply critical thinking and problem solving skills to analyze and evaluate art and design projects.
- Develop a portfolio of original creative work.
Examples of careers in Digital Media Art include the following:
- Digital Photographer
- Digital Videographer
- Graphic Designer
- Motion Graphics Designer
- Multimedia Artist